Mondo Announces 'Warped & Faded: Weird Wednesday and of the American Genre Film Archive' Book

Mondo is excited to announce the new book release of Warped & Faded: Weird Wednesday and the Birth of the American Genre Film Archive, available for sale on November 16, 2021 from author Lars Nilsen, editor Kier-La Janisse, along with several genre enthusiast contributors. Nilsen, a longtime Alamo Drafthouse film programmer and now at Austin Film Society, and Janisse, genre scholar and author (House of Psychotic Women), programmer and documentary filmmaker (Woodlands Dark and Days Bewitched: A History of Folk Horror), have written a definitive guide to exploitation cinema. At the dawn of this century, a scrappy one-screen theater in Austin, Texas became ground zero for a revolution in film exhibition. That cinema, the Alamo Drafthouse, took the seemingly foolhardy step of offering free screenings of exploitation and horror movies that had quite literally been consigned to the scrap heap. The idea began in the sleep-deprived mind of its co-founder, Tim League, as he piloted a grotesquely overloaded rental truck home to Texas, with hundreds of otherwise unwanted film prints in the back, an expense he could ill-afford. Why not, he thought, offer a screening series at the theater that would allow everyone to discover these movies simultaneously, as they unfolded on screen in all their speckled, splicey glory? And why not make it free? From that fevered notion, a legend was born: the series, Weird Wednesday, continues to this day. The film archive that was born from that initial axle-warping payload is now called the American Genre Film Archive (AGFA) and it has preserved, restored and distributed hundreds of films that might otherwise have been thrown into an abandoned mine or pushed off a barge into international waters. Mondo’s new book, Warped & Faded, tells the story of the Wild West days of the Weird Wednesday series and AGFA in the words of the people who were there. Pre-orders for the book are available now at MondoShop.com. Profusely illustrated with poster art, advertising mats and rare stills from the films, Warped & Faded features contributions from Weird Wednesday Hall-of-Famer Gary Kent and genre champions Tim Lucas, Stephen Thrower, Pete Tombs, Maitland McDonagh, Kat Ellinger, Chris Poggiali, Robin Bougie, Mike Malloy, Bryan Connolly, Heidi Honeycutt, Rodney Perkins, Zack Carlson, Kier-La Janisse and more. In the months to come, Alamo Drafthouse will share exciting programming announcements to celebrate the weird and wonderful films featured in Warped & Faded, including the long awaited return of the weekly series that inspired it, which has been on a pandemic hiatus. Pre-order WARPED & FADED: https://mondoshop.com/products/warped-and-faded-weird-wednesday-and-the-birth-of-the-american-genre-film-archive

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About Mondo Mondo is an expanding enterprise with a passionate love of film, art, music and pop culture, best known for creating limited-edition posters, vinyl soundtracks, premium collectibles and games. Based in Austin, Texas, the team collaborates with an international network of talented artists and creators to produce the highest quality products inspired by licensed properties and original IPs. Over the last decade, Mondo has partnered with leading entertainment brands including DC Comics, HBO, Marvel, Paramount Pictures, Sony, Universal Studios, Walt Disney Studios and Warner Brothers, along with dozens of independent studios and filmmakers from around the world. Find out more at mondoshop.com. About American Genre Film Archive Formed in 2009, the American Genre Film Archive (AGFA) is a 501(c)(3) non-profit located in Austin, Texas. AGFA exists to preserve the legacy of genre movies through collection, conservation, and distribution. Our archive counts among its advisors Alamo Drafthouse founders Tim and Karrie League, filmmakers Paul Thomas Anderson, Anna Biller, Frank Henenlotter, and Nicolas Winding Refn, musician RZA, exploitation film savior Lisa Petrucci, and genre film superheroes Zack Carlson and Lars Nilsen. Housing over six thousand film prints, a 4K film scanner, and theatrical and home video distribution arms, AGFA will never rest until genre movies rule the world. Find out more at americangenrefilm.com. About Alamo Drafthouse Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-four years later, with 38 locations and counting, Alamo Drafthouse has been called "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. Alamo Drafthouse has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world-renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers, and major Hollywood studios. Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and movie properties including Star Wars, Star Trek & Universal Monsters. Alamo Drafthouse continues to expand its brand in new and exciting ways, including the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing film, and Alamo On Demand, a new VOD platform boasting a growing and carefully curated library of entertainment for rental or purchase.